Schlagerfest, London’s new and independent regular schlager club night, launches on Friday 29th July 2011. This is a charity fundraiser event, taking place from 8.30pm until 2am at Loom in Clipstone Street, Central London. Tickets are available now via www.schlagerfest.co.uk and cost just £5 in advance including a free drink offer.

Your musical host for the night will be DJ Dave Simmons, the UK’s leading Eurovision and schlager DJ. He will be playing all your favourite Melodifestivalen and Nordic pop numbers as well as Eurovision favourites from across the continent. The schlager will feature divas such as Carola, Linda Bengtzing, Charlotte Perrelli, Sanna Nielsen and Shirley Clamp – and the ‘new generation’ including Eric Saade, Danny Saucedo and Love Generation. As London’s first Eurovision-related club night since this year’s Eurovision Song Contest in Düsseldorf, excitement promises to be high and the discussions about this year’s contests animated!

Everyone arriving before 10pm will receive a free Kopparberg cider on entry (or soft drink alternative). From 8.30pm till 11pm, the music will include a liberal sprinkling of classic tunes from the 70s, 80s and 90s. So whether you particularly appreciate classic schlager and Eurovision, or you just never let a free drink go begging, make sure you arrive early and enjoy the spacious and comfortable venue! From 11pm for the rest of the night, most of the music will be taken from the 2000s onwards.

Following the announcement that Swedish schlager legends Alcazar are “taking a break” after a final performance at Stockholm Pride in August, we could hardly let this event pass without a tribute. For 20 minutes during the peak of the night, some of Alcazar’s many fan-favourite songs will be played back-to-back.

For the first time ever for a schlager club night in London, Summer Schlagerfest is a non-profit event and all proceeds will be donated to the Terrence Higgins Trust. We urgently need the help of all UK-based schlager fans in spreading the word about our exciting new regular night and the good cause. Please search for and ‘like’ the new Facebook page “Schlagerfest” today, and then 'invite' any of your Facebook friends who've not already received the invite to this event. You can also sign up to the new e-mail list now to receive all future updates first, by sending a blank e-mail to This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Advance booking of your tickets at £5 via www.schlagerfest.co.uk is highly recommended. Numbers are strictly limited, and any tickets remaining on the door will be sold at the higher price of £8.